Below are some key listing and contact details for major Melbourne and national media outlets that you should consider contacting in order to promote your show. We strongly recommend that you read the Publicity 101 and Top Tips from our Publicist resources before you commence your publicity outreach.

We would like to stress, PLEASE DO NOT send the same email to multiple media outlets without tailoring it to them specifically. Take the time to think about which media will resonate most with your show, write them a personalised email and send it individually. Media will not respond if they feel they have received a carbon copy from an artist.

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The whole list is available with notes, searchability and filterability via this Airtable Interface: **https://airtable.com/app065XinE3uHqJrA/shraT8JbD2pCGRGt2**

Or via CSV Spreadsheet or Word Document:

Melbourne Fringe Media List 2025 Spreadsheet CSV

Melbourne Fringe Media List 2025 Word Version.docx

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Some publicity tips on how to use this document effectively:

• Take the time to read through this document thoroughly, research the outlets included and work out which ones are relevant to you, your show, and the audience you are trying to reach. Write down the list in a spreadsheet – known as your PITCH LIST
• Put together a target list of media that you think might be interested in your show that you should approach.
• No one knows your show better than you. Make sure you have figured out what your key selling point is before you approach the media. Identify what makes your show stand out from the rest. Is there a relevant social aspect to your show? Is there a great story behind your production? Does your cast include any high-profile artists or someone with a particularly interesting backstory?
• Come up with a vibrant, short and snappy pitch for your target media and provide them with key information i.e. your media release, an image and anything else relevant for (e.g. a video clip that might help them get an idea of what your show is about).
• Send the media an email in the first instance rather than call. They are time poor and work against various deadlines so sending them an email with all of the information they might need in order to consider your show for a story or interview allows them to read it in their own time.
• If you don’t get a reply within a week or so, send a gentle follow up email to ask if they had a chance to take a look or make a call to check they received your email. If they are interested they will let you know.
• Don’t be a stalker. If after a gentle follow up to your initial pitch, you get no love – accept gracefully and move on to the next one.