We all know we need to spend some $$ before we can make some $$. But the reality is that not all bank accounts are overflowing. So here are 5 hot tips for promoting your event on a budget:

Don’t forget you can also consult our resource Putting a Marketing Plan Together for more help with promoting your event.

Social Media - The most budget-friendly marketing tool for artists

Digital channels are highly effective and often deliver the best bang for your buck (and often don’t need to cost that many bucks!).

The first step is picking your channel. Facebook, Twitter, Instagram, Twitch, TikTok… they all have their place, so think about where your audience is likely to be, and the content you produce, and use that to help inform where you put your resources. Don’t think you simply MUST be on everything… if you’re time-poor you might like to stick to just one or two and do it really effectively. The most important thing is to create a bit of a content plan so you’re not just repeating the same thing and grasping for content.

When selecting your channels and creating your content plan, it’s good to know:

Just starting out? Get going with some easy wins: