You’ll have your own target audiences, but it’s good to know about ours too. Here is the typical Melbourne Fringe attendee:
- Female (64%)
- Under 30 (29%) or 30-39 (30%)
- Live in the inner northern and western suburbs
- Work full-time in the arts, education or health
- Identify as LGBTI (26%)
- Attend cultural events at least once a month (37%)
- Spend $24 on tickets
- Have attended the Festival before (72%)
- Attend between 1 and 3 events (50%)
This is how they select their events:
- Artist/presenter (70%)
- Location (60%)
- Recommendations (56%)
- Cost (54%)
- Artform (45%)
- Fringe guides on website (28%)