So, you're thinking about putting on an event with Melbourne Fringe. That's great! We're excited that you've seen Fringe as a potential home for your art, or a channel for your commendable collection of creative ideas.

Deciding to put on an event with Fringe is no small decision. It can be a wild rollercoaster ride, and one that we're thrilled to be possibly embarking on alongside you. It's important, however, to figure out if Fringe is the right avenue for you and your craft; to learn what Fringe is and isn't; what Fringe will and won't do.

In order to create a total dream team (us and you!), we'll need to figure out what's up to you and what's up to us. There’s three main areas to cover here;

• Marketing
• Financials
• Production

But don’t stress, we’re here to help you through it. So here it is, some very important info to soak up about what your Fringe journey may look like!

Marketing

<aside> 💡 It’ll be up to you to create and roll out a killer marketing plan to get your ideal audiences buying tickets to your show. But here’s a breakdown of how we can help and what we’ll do;

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How can we help out with YOUR marketing?

• We'll absolutely read over your marketing plan – send it through!
• We'll provide resources (like here, look at all these resources!) and learning and development opportunities such as workshops.
• We can provide guidance on an appropriate paid advertising spend for the size of the audience you hope to engage – it’s best to give us a call and let us provide some bespoke advice!
• We'll provide producers with things like marketing tips, advertising discounts, a media contact list and development opportunities.

What will our marketing team do?

We create a marketing campaign that promotes the entire Fringe Festival, getting audiences excited to visit us and buy tickets. It’s a comprehensive strategy focusing on Festival awareness rather than a single-show sell.

• It focuses on ensuring that folk who are most likely to get excited about your art are aware of the Festival.
• The campaign pops up in the places we know it works best – paid and organic social, digital advertising, our wonderful media partners and some limited (but exciting!) out of home advertising.
• On our website (1.9m visitors in 2022), each event has its own gorgeous event listing.