This resource explains all the Fringe Ticketing basics;
There is an inside charge per ticket that is paid for by audiences – this inside charge is included in the ticket price you advertise for your event. For all pre-sales Melbourne Fringe will retain the following amounts per ticket sold through our ticketing system:
Ticket Price | Inside Charge |
---|---|
Less than $10.00 | $1.35 |
$10.00 - $24.50 | $1.95 |
$25.00 - $34.50 | $2.25 |
$35.00 – $44.50 | $2.95 |
$45.00 - $59.50 | $3.70 |
$60.00 - $79.50 | $4.50 |
$80.00 - $99.50 | $4.95 |
$100.00 or over | $5.25 |
So, if you require $25.75 from your ticket for your budgeted sales income, your advertised ticket price should be $28 ($25.75 to you and $2.25 commission to Melbourne Fringe). The prices you nominate during registrations, and advertise to the general public, must include the inside charge.
We don’t take any of the money from tickets you sell on the door at your event (one hour prior to the performance), but your venue may, so keep this in mind.
In 2024, inside fees are approximately 50% lower than our 2022 fees for the majority of tickets sold (and 30-40% for most other tickets). This is so you can get more cold, hard cash in your pockets.
At the moment, we can only afford to do this as a temporary response to the current cost of living crisis, but we’d love for this to be a permanent change. We’ll need a donor or funder to pay for this in the long term – trust us, we are advocating hard for this support (so if you’ve got a rich mate, send them our number…).
Each transaction is also subject to a $5.50 Booking fee.
This Booking Fee applies per transaction rather than per ticket, regardless of the number of tickets or events purchased. So the customer pays $5.50 if they book a single ticket or 15 tickets to a single event or 20 tickets to multiple different events. It’s basically a transaction fee. This fee contributes towards the administration of the festival, website, marketing and other associated costs.
Your box office income will probably be your primary source of income, so setting your ticket price is an important decision.
Some key things to consider when setting your ticket price are: