Now that your rego is signed, sealed and delivered it's time to start thinking about how you're going to get the word out about your show. A super easy way to do this is advertising with Melbourne Fringe! It's your direct line to a bunch of Fringe-loving punters who are already planning to come along to the Festival, but just need a little guidance on which shows they want to see (which is yours, obviously).
We've made a few changes to our advertising this year to help you get more bang for your buck.
The holy grail of all things advertising options, audience and reach can be seen in the Ad Kid below. We’ll summarise some of the points on this page, but your best bet is to give that a real good read.
MFRINGE ADV KIT 2024 Artist.pdf
To book Fringe advertising jump into your Eventotron, scroll on down to the Event promotion section, and you can purchase them via the advertising packages tab.
Need a hand navigating what’ll work best for your show? We’re here to help! You can always give us a buzz on 03 9660 9600 or email us at [email protected] if you want to chat anything through with someone on the team.
Print Advertising
This year the Festival Guide will become a Fringe Magazine! It will combine editorial pieces showcasing backstories, interviews and behind the scenes, and of course event listings for every show that makes up the Festival (that registers and meets the print deadline!) categorised by genre. Advertising can be purchased in this guide by 18 June as follows:
Website Advertising
Get your show front and centre on the Fringe website! In 2023, an artist advert on the Fringe website received over 12,700 impressions over 5 days... that’s a damn lot of potential ticket buyers.
This year, we’re introducing different prices for Peak and Off-Peak periods of Website Banner Ads for 5 Day Blocks. Peak dates refer to the dates that, based off of previous years data, are expected to have higher website traffic. A guide can be seen below, but for more details about the dates, and previews of what these ads look like, head to the Ad Kit.
eNews Advertising
This is an opportunity to access the Fringe ticket buyers best-suited to your event through a tailored and targeted eNews. This year we have three options of eNews features: genre features, a leaderboard advertisement in our main eNews, or a targeted spotlight eNews. For more information on each of these, head to the Ad Kit.